@Ivvcsf, attitudes seem really region-dependent as well (as well as dependent on country of origin among immigrants).
Here in the Midwest, while the Ivies/equivalents are held in high esteem, some parents are quite proud of the full-tuition/full-ride scholarships their kids got.
And I’ve mentioned before that parents from countries where where you go to college determines the course of your life put a high emphasis on rankings, Canadians find the American obsession over where to go to college/where you went to college to be downright weird.