I couldn’t help myself LOL:)
I think the US News and Report makes the ranking every year just to draw the eyeballs. Does anyone really care about the ranking at all? Every educational institution has its own history, mandates and missions. The schools have been evolving and continue to evolve. The US news changes the ranking methodology every year to make the ranking look quite different from the last year, but honestly, how the school can improve or deteriorate that much just over the past year?
If we rank the universities according to their academic reputation, the ranking may remain about the same for a decade:)
Hopefully every high schooler will get into their dream school.