<p>Valid points all, but I maintain my death-to-furda stance. I can only hope he is enjoying getting a verbal beat-down from every trustree, one after another, all day today.</p>
<p>The “wild marketing scheme” is a LOT easier for a school like Columbia and a city like New York than a school like Penn (which pales in the number of Nobels and lacks a stunning neoclassical campus) and a city like Philadelphia (which is known in the popular imagination for “Rocky” and “crime” “cheesesteaks” and “oh yeah like the Liberty Bell is there”).</p>
<p>I’m not saying any of these perceptions are valid or even accurate. But they are the perceptions and Columbia marketing is a much easier job than Penn marketing. Penn needs to get someone aggressive and ambitious and get them to do the marketing.</p>