@Postmodern I think you are just reading not in the context meant.
I meant ppl who just “don’t care” what things cost, not those who don’t value the expense versus other items.
For instance, if your kid gets into Harvard and you value that so much you’ll pay no matter what, you will still fall into one of two camps: those who still need to consider the cost to ensure it can be done and to plan for it so they can have that experience, or those so wealthy it doesn’t matter bc you know you have it now.
Most ppl have to care what it costs if they want to be able to pay.