<p>
[quote]
Perceived quality of the institution is vitally important to employers, as well as grad schools. For example, Wall Street and Fortune 100 companies don't often recruit or offer internships to kids at Podunk U, but send teams to top colleges to pick off thier kids.
[/quote]
</p>
<p>Bluebayou, perceived quality of an institution is indeed vitally important to employers as well as graduate schools. It is even plausible that recruiters ogle the PA as part of their criteria when deciding where to send their swat teams of interviewers --although some schools with low(er) PA do seem to do better than the PA perennial favorites.</p>
<p>But, but, isn't the central question still what the Peer Assessment is SUPPOSED to measure according to the directions of USNews in the context of defining America's Best Colleges. </p>
<p>We have now written and read volumes about this precise question and we are still not much closer in transforming our wild speculations into plausible explanations, except for the knowledge that many academics have admitted using the PA as a strategic weapon, have admitted not possessing the knowledge to rank schools except their own, or have admitted not fill the darn in the first place.</p>
<p>In the end, regardless of how accurate or honest the PA truly is, there will always be two camps. The people who support it because it fits their agenda as it provides an alternative ranking that favors their school (higher PA versus higher ranking.) For example, do we really expect ANYONE associated with Cal to admit that the stratospheric PA is more a reflection more of the reputation of the graduate school and research facilities than of the ... quality and dedication of teaching undergraduates? Do we ever expect Barrons or Alexandre to change their opinions about the PA at Michigan and Wisconsin, except to want an even higher one? </p>
<p>On the other hand, the opposing camp likes to focus on the "reported" gamemanship and is annoyed by the weight given to the subjective and manipulated criteria of the USnews. Fwiw, this camp does not declare the PA to be void of value as much as it being inconsistent and misrepresented. </p>
<p>Since we know that USNews will never drop the PA from its arsenal, the best we can hope would be for two rankings to exist side-by-side. This way, both camps could glance over the one they so despise and focus on their favorite. </p>
<p>For all I care, the reputational survey --and reputational survey is all what the PA truly is-- could fill the first 50 pages of the magazine and take center stage, as long as the rankings based on objective data are maintained for the rest of us.</p>