<p>I think that with the inclusion of endowment size as a large component to the USNWR rankings, endowment has become more and more of an issue with every year. Students sometimes base their decisions on colleges based on the size of the endowment or the per-capita endowment available on the endowment per student. </p>
<p>However, what I think needs to be made clear is that endowment, in most cases, is only a very very small component to the academic budget of a university (less so for a college). For research universities like Penn, Columbia, Hopkins, Georgetown, etc, the endowment usually only contributes 5-10% to the annual operating budgets.</p>
<p>Also, up to 70-90% of the endowments that you see on paper are actually legally bound to be used for specific purposes OTHER than academic spending, such as faculty endowment, deanships, buildings, etc. The actual true spendable amount of endowments are actually pretty low for colleges even the likes of Stanford, Harvard, etc when compared to the massive billions that we see on paper.</p>
<p>More so, take a look at schools like Georgetown, with a supposedly meager 600-700 Million dollar endowment and its ability to outcompete schools like George Washington U, NYU, etc when it comes to academics, even though it has a much smaller endowment.</p>
<p>Also, schools like Brown and JHU offer, relatively, stronger academics than Notre Dame, Emory, and Vanderbilt, and are on par with Cornell, Northwestern, UPenn, Duke, Dartmouth, etc, despite their smaller endowments.</p>
<p>The main point? Endowment is really not a large factor at all. Endowment looks pretty on paper and is fun to divide by the number of students and such, but the "real number" of useable money is not shown, and its clear from the quality of academics at the top schools that endowment is not as telling as a lot of other qualities.</p>
<p>edit: I will say, however, that endowment does play a larger role in financial aid. however, that is another topic in and of itself. A school's ability to give great aid shouldn't be used to judge the academic quality or prestige of a school.</p>