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[quote]
The only way to get them to stop, though, is if parents stopped buying into it.
[/quote]
</p>
<p>You're probably right. Sigh. But we're seeing that college admins are beginning to question the need to submit data. If enough heavy-hitters refuse, USN&WR will have to fall back on the CDS exclusively, and their credibility will erode. That, together with greater consumer awareness, might just get the job done.</p>