Research shows graduates with Humanities degrees actually do okay on the job market but where they got their degrees matters a lot more than for stem graduated because there’s no equivalent to abet for humanities. In addition, the career services at top colleges serve all students, whereas at some universities where most majors are in preprofessional majors career services are different for different colleges.
Therefore attending a high level, well-connected college for Humanities is more important than for most STEM majors.
Finally, at third or fourth tier colleges, business majors are often vocational and not rigorous. In that case, a traditional major with lots of writing/reading, with perhaps a nod to preprofessional expectations with specific classes from business, analytics, and statistics, would serve a student as well as a ‘general management’ major.