@sevmom. The Michigan director of admissions came twice to his high school and basically outlined everything needed to be admitted. He spent about 90 min in his presentation and answering questions. His HS college counselor gave presentations on how to fill out the Michigan apps and how to meet the EA deadlines. In his HS, 90% apply, about 2/3rds are admitted, and about 70% of those enroll so Michigan becomes the most common choice. And as you said, he got torrents of brochures from other schools for months, recruiting calls, etc. etc. Michigan sent a postcard or two. Our other big state university , MSU, offered super early preferred admission and 1 week applications processing. Overall, I think they both did a very good job in convincing the kids to stay in-state.