Look for schools where you will be comfortable, happy, and feel like a good fit for you. That will give you the best chance to succeed.
While “top” colleges may have higher average statistics and such, other schools likely have a wider variance in their statistics. State schools, solid T100 and mid tier school always have students, often in honor colleges, that could have been accepted to the same top schools, and maybe were, but just felt better where they ended up.
My older D chose not to apply to several schools which would have been a stretch, though she probably would have been admitted to at least a couple. Instead, she applied to solid matches and got into all of them. It was just her preference.