"Amid falling enrollment, MU expands existing recruitment, marketing efforts"

[Gator88NE]

http://www.columbiamissourian.com/news/higher_education/amid-falling-enrollment-mu-expands-existing-recruitment-marketing-efforts/article_e7f65d6c-46e6-11e7-b3fd-e72a196fa5ad.html

COLUMBIA — Double down on phone calls. Double up on school visits. Talk to pastors, counselors, farmers, researchers and teachers.

That’s Jesse Hall’s recipe for increasing MU’s enrollment after a year of sharp decline. It’s what MU administrators have done for years. This year, rather than rolling out new initiatives or pouring money toward increasing enrollment, they are multiplying past efforts.

Good background on the recent enrollment declines and MU’s current plans to counter it.