<p>I don’t think it has anything to do with “caring” or “not caring”…I just don’t think the vast majority of kids do an all-out national search for a college and are primarily concerned with doing what they need to do to get into their first choice college which in most cases is in their region and generally a known commodity. Now if your first choice college happens to be this decades “darling” where everyone is applying then you have to work alittle harder. If you live in Michigan and you aspire to UofM or live in Minnesota and aspire to Carleton you already know what you have to do. If you live in California and have your sights on a UC…you know what you need to do and so on and so on for example. </p>