My daughter chose a school with big time D1 sports (particularly football). She applied only to large public flagships with big time D1 sports. I think the school spirit and the gameday comaraderie definitely enhanced her experience and gave her a connection to the school that will be long lasting. We also enjoyed attending games and will be forever fans of her school (those bookend national championships her freshman and senior years definitely helped). I would not have been a fan of her choosing a school solely for D1 sports, but her school also has good academics. I completely understand seeking out the big D1 experience and it makes total sense to me, but we live in Big 10 territory where lots of kids do so (although my daughter headed for an SEC school).