yeah well, athletic success isn’t a matter of simple dollars. Texas had the highest athletic budget and is terrible
John Oliver did a segment on this that completely sold me. Since the players aren’t paid (well, except in the SEC), higher revenue just means $10 million goes into a damn golf clubhouse that’s used in the summer only, or on buyouts for failed ADs and coaches.
On top of that, the incentive to donate to athletics for better seats and other perks actually steals donations away from academic departments