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<p>Why are some people willing to pay $55K for a Mercedes and not for an equally good Lexus?</p>
<p>Why would some people pay $1 million for house in Greenwich, CT but not for an equally good house in Stamford?</p>
<p>There is no absolute budget for a school any more than there is for a house, a car or any other expensive asset. Many factors are at play: academic reputation, reputation among employers, international reputation, reputation in local community, ROI, career placement, starting salaries, strength of alumni organization, personal satisfaction, grad school success rate, med school admission rate…</p>
<p>No two schools are possibly alike across all these factors. For many, the simple fact that LACs limited reputation beyond a narrow circle of cognoscenti is enough to warrant a discount. It is estimated that over 80% of Apple’s market value is derived from its brand name alone. The Samsung tablet may actually be better than the Ipad but many people will pay more for the Ipad than a similar tablet even if produced by a well known manufacturer. The value of nearly all products in a modern economy are based on signaling effects. </p>
<p>This signaling effect also holds true for services. Whether you are a physician, a lawyer, an engineer, a movie director your value is in large part derived from the perception that others have of your work. This perception is often tied to your academic credentials. A Harvard trained physician, MIT trained entrepreneur, or Julliard trained artist will get a boost that equally good people without the same credentials will not get. That “boost” has quantifiable value. Academia is the absolute worst in regards to “elite” selectivity. So, is Wall Street, the venture capital community, the legal and medical communities. Unless you are a Harvard or Yale law graduate, your chances of being appointed to the Supreme Court are virtually nil. </p>
<p>For my own kids, I am already seeing the signaling effects of their education. D1, who went to MIT, had no problems getting access to well paying summer internships and job offers while many of her HS friends also at excellent schools, were struggling to get any jobs at all. There was this assumption that she had to be really smart to be at MIT. She obviously needed to prove herself but just getting the initial interview was denied to 95% of potential candidates, just based on what college they went to. </p>
<p>Obviously, signaling effect is not everything, but in this horrible economy, where graduates are struggling, it can make the difference between getting a good job and no job at all. It can make the difference between getting into a top PhD program and a lower tier program, getting into a top law school. In good times, it may open doors that others may not even know exist. </p>
<p>At that point what is the value of the degree? Priceless!</p>