<p>jags861,
I'm with you on the Alumni Giving number and to a lesser extent on the graduation numbers. Personally, I think 4-year graduation rates would be a useful addition to the analysis, but I think that the weighting given to the Graduation/Retention Rank is too high at 20% (4% freshman retention and 16% 6-year grad rate). </p>
<p>Re employers, I think that they know the quality of the schools in their region and, to a lesser degree, the quality of SOME schools around the country. I agree that getting a quality response from them would be difficult, but probably no less so than trying to get academics from over 1300 schools to reply (USNWR now has about a 50% response rate). </p>
<p>IMO, the perspective of employers is actually where the rubber really does hit the road. They have to get it right in their hiring decisions or their businesses will suffer. They know where the smart kids are and which schools do a better job of preparing the students and they also know the reputations of schools for producing team players or prima donnas. </p>
<p>Thinking completely off the top of my head, why not ask employers in a variety of geographic locales how they view a variety of schools. I am pretty confident that their responses would show a local bias. The effect of this would be good as it would finally make the point that neither Suzy nor Johnny have to go to the Ivy League or some other “elite” school in order to get a good job and that there are plenty of good schools that can prepare students for postgraduate life. </p>
<p>So start with the big cities all over the country and ask the five or ten or twenty or fifty biggest employers how they would rank the schools at which they recruit. Try this in Boston, Hartford, NYC, Philly, Baltimore, Washington, Richmond, Raleigh Durham, Charlotte, Atlanta, Orlando, Tampa, Miami, Nashville, New Orleans, Memphis, Little Rock, Pittsburgh, Buffalo, Syracuse, Rochester, Cleveland, Columbus, Cincinnati, Louisville, Detroit, Indianapolis, Chicago, Milwaukee, Minneapolis, St. Louis, Kansas City, Tulsa, Omaha, Oklahoma City, Dallas, Houston, San Antonio, Denver, Phoenix, Las Vegas, Salt Lake City, Seattle, Portland, Sacramento, San Francisco, San Jose, Oakland, Los Angeles, San Diego and other cities I am sure I have missed. Heck, maybe even add in an international component if you like. </p>
<p>Do this kind of a survey and tell the results (maybe break them out by city and/or region) to the public and the madness that now surrounds this college admissions process will subside quickly. People will get the message that employers recognize that there are a LOT of great schools around the country and that you don’t need to attend the USNWR Top 20 in order to be considered talented and more than capable of performing in a job. </p>
<p>Of course, this will probably never happen for a lot of reasons such as the impact to magazine sales could be negatively impacted by a result that showed that the frenzy over college admissions and college rankings is mostly not worth the trouble. But I do think that the results of an employer survey would be a heckuva lot more accurate and a lot more relevant than the current PA and would tell the students a lot more about how the real world views the schools they are considering or attending.</p>