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Sakky, there's nothing I hid. I had two points. I numbered them for accessibility. Expanding on point 2 further so you understand exactly what I was getting at. In my example, there was a fellow student who went from Cal to a small, elite grad school Back East that I'll identify only by saying it is considered the top 1 or 2 schools in its discipline (I work for a university now, and I don't want to be posting related to my day job) and he discovered he had underrated what Cal offered both in terms of professors and fellow students. Because he was a carping type (which Cal tends to breed somehow, or at least support, going to my other point), a professor intervened and told him outside the walls of the university to not go around bashing the grad school, that doing so would not help him or the school. </p>
<p>Now, for the record, you can find posts on CC of me convincing people not to go to Cal as undergrads based on their profile and fit for the school. And in the case of a nephew of mine, I tried to do the same thing (he came to Cal anyway). So you shouldn't think that I am, or am suggesting anybody be, some kind of uncritical ambassador for the school. First of all, my point is: don't be naive. Other schools try to hide dissent and "dirty laundry." It may be that you think they have less to hide, but whether or not that is true, there is an active effort to put a good face to prospective students, alumni, and to build up "brand equity." I am intimately involved with some elements of this at an unnamed Ivy League insitution right now.
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<p>And this is precisely the attitude that I disagree with. The TRUE, LONG TERM way to build brand equity is to simply not have problems in the first place, so that nobody has a reason to complain. If there are problems, then muzzling discussion of them isn't going to help anybody in the long term. </p>
<p>Think of it this way. Let's say that you do put up a 'good front' that hides problems from outsiders. The problem with that is that outsiders then tend to want to come to your school without knowing what the problems are. And then when they arrive and discover the problems, they get disappointed because what they end up getting is not what they thought they were signing up for. Over the long term, that disappointment eventually causes problems for the school. </p>
<p>The best way to deal with problems is to simply get them out there, so that there is nothing to hide. You can see this now with the race for the 2008 Presidential election coming up. Candidates are getting their personal skeletons out there so that they have nothing to hide. It's far better for a candidate's foibles to be known early in the process, then for people to find out about them later. As has been shown time and time again throughout political history, the problem is not really with the initial indiscretions, but with the cover-ups. Taking it back to the example of the schools, it is far better for a school to reveal all its problems, even if it means a loss of some prospective students, rather than for the school to get a bunch of students only to have them find out problems later that would have caused them not to come had they known. In the latter situation, you just end up with a bunch of students and alumni who feel that they've been lied to. </p>
<p>The major issue is that university administrators often times tend to be lazy and not want to fix problems. So rather than fix problems, because that's hard, they would rather just stop complaint about the problems, because that's easy. Hence, to them, the problems can freely exist, as long as nobody complains. </p>
<p>But the point is this. You really want to build long-term brand equity? The best way to do it is to sell a defect-free product. Toyota has a brand name that equates with reliability because, for many decades, they built (and still do build) an extraordinarily reliable product. On the other hand, the American car manufacturers built some terrible clunkers, especially in the 1970's, and all the marketing expenditures in the world couldn't hide that fact. </p>
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Secondly, it is often only by going to see other vaunted "best in the country" programs that you can get a good perspective on Cal and realize its pre-eminent quality on so many levels. There is an element of being naive and an element of the grass is always greener that current students bring to the table.
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<p>Uh huh, and what if I was to tell you that I have experience with several other elite schools and I feel confident that I can make a reasonable comparative analysis. Guys like DRab, vicissitudes, and dobby know what I'm talking about. Trust me, while I may be many things, naive is not one of them. </p>
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Thirdly, it's one thing to make criticism that is constructive and strong, and that is well and good. But the purpose of these fora is not per se to do that. These fora are set up primarily for people considering different schools. If all you do is carp and complain and never put the good side on things, even if you claim you see them and claim all you are trying to do is help Cal, you are in fact potentially turning off students who would be good candidates and go to Cal and thrive and enjoy it. Is that helping them or Cal? Is it necessary or good or useful information for them? I am not suggesting stifle free speech -- which was by the way a knee jerk or rather irrelevant accusation given that I don't have a gun and don't control anybody's ability to access the internet -- I am saying apply your words appropriately in appropriate situations.
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<p>And who are you to decide what is appropriate? I believe the purpose of this forum is anything we, as participants, want this forum to be about, and certainly isn't restricted to just people considering different schools. Just look through the threads of CC to see the diversity of topics that are discussed. Just on the Berkeley section of cc alone, I see some people asking what classes they should sign up for. I see others asking for details about the effort to renovate Memorial Stadium. I see others trying to figure out how to calculate their UC-GPA. I see others asking about information about which dorm/apartment is better. I see one guy looking for anybody else who might happen to be in the BioE 25 class. None of these threads have anything to do with prospective candidates trying to figure out whether they should come to Berkeley. </p>
<p>Oh, but when I say things are critical about Berkeley, ONLY NOW do you go around saying that that doesn't fulfill the primary purpose of CC. Where were you when that guy started a thread asking for other people who were taking BioE 25? His posts also had nothing to do with helping prospective students choose Berkeley. So shouldn't you have gotten in his face about it? Isn't it rather convenient that only when I come along, you start invoking the supposed primary purpose of this board. </p>
<p>Look, CC exists for whatever it is that we want to exist for. In my case, I have used CC to band together with other like minds to hash out ideas for how to improve Berkeley. If CC had not existed, then none of us would have ever met, and our complaints would still be atomized. Because of CC, we can actually take group action to fix these problems. Granted, there is no guarantee that problems will get fixed, even if we take group action. But I can guarantee you that if we don't, NOTHING will get fixed. </p>
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Finally, the examples given so often by you and posters such as Vicissitudes reflect a disappointment that reflects a standard or ideal that Cal may never be able to or even want to reach. You gave the example of your brother who got what was it a full-ride and/or a stipend at CalTech and then Stanford. And then you assert that, essentially, Cal's cost advantage is overrated. Well, duh. All schools compete for the top students and the "weapon of choice" of the richer schools these days is to essentially buy students; they can afford to do so. Well, bully for those students.
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<p>Well, evidently, not "all" students compete for the top students, or at least, not to the same intensity. </p>
<p>Regarding the notion of 'buying' students, let's not kid ourselves. Berkeley does that too What about Berkeley's scholarship athletes? Isn't that basically just a form of 'buying' students? How is that any different? Let me put it to you this way. My brother is clearly a superstar in science and math. That's why he not only managed to get into Caltech, he got in on a full merit ride. Berkeley didn't even try to get him, by not offering him a dime in merit money. Why is it that he is not deserving of merit money, but somebody on the golf team is? Don't you find it interesting that the merit money at Cal goes not to top students, but to top athletes? After all, Cal is supposed to be a school, whose purpose is supposed to be promoting academic excellence. So if anything, I would argue that my brother is actually MORE deserving of merit money than many of the current Cal students who are now getting it.</p>
<p>But in any case, the point is, we shouldn't kid ourselves that Cal doesn't buy students too. Cal buys plenty of students. Cal just didn't want to buy my brother. Hey, that's fine. But then we have to conclude that Cal isn't always the good financial deal that it is sometimes made out to be. </p>
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Do you honestly think Cal is going to get into this game at an undergrad level anytime soon? So, what's your point? Yes, this is an area where Cal cannot go head-to-head. You are displaying profound naivete if you think that carping on this point by you on this board is going to make a difference in this regard. It is certainly your right to do so, and it clearly serves some kind of need you have. It does no good. And you can say that knowledge and an open airing of these issues are the first step to improving them. I would say look at Cal's mission, its financial resources, and prioritize among the things that are really doable and that count. Unless you can pony up $10Bn for the endowment, I wouldn't put that as a priority.
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<p>I think you deeply discount the potential of alumni/student activism. I'd like to think that my presence on this board has already gotten some things rolling. Might nothing happen anyway, as you say? Of course! In fact, I suspect that it is likely that nothing will happen. But again, if nobody says anything, then I guarantee you that nothing will happen. At least we'll try. </p>
<p>I am not even asking for Cal to necessarily go head-to-head with the top private schools in undergrad. At least Cal can get * closer *. You can set stretch goals, and even if you don't make them, at least you'll be better off than before. That's a lot better than no improvement at all. </p>
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On these boards, if you really want to help Cal and people, find prospective students, talk to them about what they want and need and counsel them appropriately.</p>
<p>But of course that is entirely your choice. It's a free country after all....
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<p>I am well aware that it is my choice, and I will exercise my free choice. And, like I said, I see nothing to be gained by keeping Cal's problems hidden. After all, any matriculating students are going to find out about the problems when they get to campus anyway. So it's better than they know now rather than later.</p>