At what point is a college no longer considered "a Reach for Everyone?"

Admission rate outside the context of how strong the applicant pool is does not tell the whole story. For example, College of the Ozarks recently had a 12% admission rate, but its incoming frosh class had an average HS GPA of 3.62 and average SAT scores of 500/534/516 (old three part SAT) and average ACT scores of 23.
http://www.collegedata.com/cs/data/college/college_pg02_tmpl.jhtml?schoolId=1804

Fort Valley State University and Liberty University also have low admission rates, but not especially high stats for their incoming frosh classes.