<p>The higher the revenue, the higher the cost. I know at our not so great university, although at times we’ve made it to the NCAA basketball tournament, Sweet 16 once in the 15 yrs we’ve been here, the bball coach is paid more than the President and the fball coach almost as much.</p>
<p>We are also a stepping stone in that the bball and fball coaches have some success and move on to bigger name programs. </p>
<p>So the costs are huge. We are currently in a severe economic crisis in the state and consequently for the university, but talks of layoffs, forced time off, hiring freezes, and rationing supplies has not stopped construction on a new fball stadium.</p>
<p>You can play with the huge amounts of money just like any statistics. What is counted? Are we talking revenue or profit? What other sports are supported? Net profit of specific programs or AD? Big progams also have big scholarship programs and recruiting costs.</p>