Branding of CAS and Engineering?

<p>Thanks Figgy.</p>

<p>sallyawp. Well said, and I commend you for your achievements and story.</p>

<p>I also fully appreciate and understand your sentiment about falling in love with Cornell at first sight.</p>

<p>The rankings are merely a means to an end.</p>

<p>Simply stated, I was trying to put forth a particular basic strategy idea that might help accelerate Cornell's rise to higher prominence.</p>

<p>Cornell enjoys a favorable worldwide reputation. IMHO, its reputation deserves to be enhanced further and for the long haul. Doing so will help raise the collective conciousness of Cornell in the world and to a larger number of the strongest applicants.</p>

<p>Ultimately, Cornell should rightfully be viewed alongside HYP...and MS if you will, as a viable first option. Uniquely, Cornell is positioned to harness its vast potential to really take off as the world class alternative to the other schools.</p>

<p>Why? Why not...and this can be accomplished in less than ten years I believe.</p>

<p>A fully realized Cornell will serve to provide greater opportunities to its entire community to participate in wider roles as a worldwide economic engine and problem solver.</p>

<p>To the extent this enhanced image and reality of Cornell is beneficial to all Cornellians, past, future and present...so be it.</p>