Bucknell’s location in rural or small town Pennsylvania may make it difficult to attract more black students.
Pennsylvania overall was found to have a relatively high rate of “racially charged” Google searches (i.e. searches for insulting terms for black people).
http://www.theatlantic.com/politics/archive/2012/06/can-google-predict-the-impact-of-racism-on-a-presidential-election/258322/
http://static1.squarespace.com/static/51d894bee4b01caf88ccb4f3/t/51d89ab3e4b05a25fc1f39d4/1373149875469/RacialAnimusAndVotingSethStephensDavidowitz.pdf
Note that Pennsylvania is #3 (behind only Louisiana and West Virginia) on this dubious measure.