<p>If I'm planning on studying business marketing/advertising,
what programs at Univ of Chicago would suit me the best?</p>
<p>Maybe the "common route" for prospective marketing students?
Or are there not that many that wish to study marketing?</p>
<p>Oh, and is the Booth School of Business only for grads?</p>
<p>The University of Chicago does not offer undergraduate business education. So there are 0 marketing majors. The Booth School of Business is only for MBA and PhD students.</p>
<p>There are some Booth courses that undergraduates can take, like accounting, and there is a program, Chicago Careers in Business, that caters to undergraduates with an interest in business careers (of whom there are fewer than you might imagine, but of course a fair number, like everywhere). But if you are really committed to studying marketing, and won’t accept some mixture of sociology, English, and gender studies as a substitute, you should look elsewhere for your undergraduate education.</p>
<p>Given your interests, I am doubtful that UChicago is a good place for you. There are no undergraduate majors in business; nor, for that matter, are there any preprofessional undergraduate degrees, period. Even looking ahead to graduate school, Booth’s strengths are more finance-related areas.</p>
<p>I am willing to study communications or anything similar to that
are there any majors do you suggest I take at Univ. of Chicago supposing I attend the school?</p>
<p>…But, see…We don’t have communications either. The best majors for advertising and marketing are probably public policy and sociology. Both have a smattering of courses that are related to marketing. A few economics courses will be necessary, but the economics major as a whole isn’t really geared for a business career. It seems as though you don’t really know a lot about the university. I suggest that you do more research on the programs the school offers, and read this forum for more information.</p>
<p>However,</p>
<p>As someone who was involved in marketing in industry in years past, keep in mind that a “marketing major” is hardly the best preparation in many cases for an industry marketing job. </p>
<p>Indeed, “marketing” in industry can mean many different things. Brand management? Good knowledge of statistics, finance, and product are all useful. Market research? Econ, finance again, stats of course etc. Sales management? Learn that on the street. Marketing communications? Knowledge of media and art can be useful. Technical marketing? Better have the technical background to understand the product. </p>
<p>Like so many jobs in the business world, there is no one correct preparation. A lot depends on what one has done in college, often outside the classroom, maybe through internships. </p>
<p>UofC does offer a number of courses that would be relevant for someone that wants a marketing career. And since marketing folks often have diverse backgrounds (because marketing can call on such a variety of skills), the core requirements at UofC may actually work in favor of a prospective marketeer. </p>
<p>JB, </p>
<p>Marketing is not advertising. Advertising is a tool within marketing, usually part of marketing communications. And advertising is often jobbed out.</p>
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<p>I’m well aware of the differences, and I’m having a hard time finding something in my post that implies that they’re the same. Had I not known the differences, I wouldn’t have taken the time to mention both. The OP asked about “marketing/advertising”, so I addressed both. And there are indeed public policy and sociology courses related to marketing. Consumption in the sociology department comes to mind. Also relevant are a lot of the econ-oriented public policy courses.</p>
<p>I see. Thank you (:
I will definitely do some more research…
I am actually visiting the campus in October, so maybe that’ll clear things up.
Thanks again (:</p>
<p>Most of behavioral marketing is based on Social Psychology, so psych may be a suitable degree for you.</p>