<p>I would guess certainly not all business programs look negatively towards BBAs. </p>
<p>I merely remember reading the thing about MBA programs from some dean or other who commented that business degrees are generally narrowly focused and have already touched on much of the material that would have been covered in the MBA program. Then, it went on to say that whatever school that was had an MBA program that looked for diverse candidates with strong, broad academic backgrounds... etc.</p>