<p>Another tactic in the enrollment management game? If these six kids end up going to Wilkes, it means $720,000 in tuition over the four years they would be undergraduates there, to quote the story -- which would pay for the ad campaign plus. They've all been accepted already, but haven't decided whether to go. </p>
<p>I wouldn't give my permission to have my kid used in an ad campaign like this. But this is the sort of thing that many teens seem to like, getting their 15 minutes of fame (at least, that's my interpretation of the way they put their life in pictures and words in their myspaces and facebooks and blogs).</p>