Catering to the new "me" generation

<p>
[QUOTE]
And does UVa still have its female hostesses

[/QUOTE]
The alumni in this office, going back to the 1960s, have never heard of a group like this. </p>

<p>Comparing athletic recruiting to this marketing plan seems a bit odd to me. After all, high school athletes are mentioned in the media all the time. In my travels, I've seen cities where the half hour after the late news is dedicated to the high school football report. </p>

<p>Regarding the original topic of the thread, I thought Wilkes' marketing was interesting and clever, but my sense was that some people, not knowing that the students featured were involved, would be uncomfortable with it.</p>