<p>the same message was sent by one of the most prestigious universities? Isn't the negative reactive not rooted in the mere fact that the campaign is generated by Wilkes and not Harvard or Yale.</p>
<p>How many times have we read about someone who receives a mailer from "Hyper Selective School X" and really, really believes it means something? </p>
<p>Depending on the "quality" and name recognition of the school, the same message can be enjoying ... or flattering.</p>