<p>It seems to me that one of the worst developments in college admissions is the insane focus on prestige and extreme level of competition, to the extent that top ranked universities accept less than one out of ten applicants, and applicants and their advisors are at a loss to assess likelihood of admissions. Part of the madness comes from colleges that make little effort to deter candidates whom realistically have almost no chance of admission or are a poor fit for their college - and blanket marketing that suggests to everyone with a halfway decent SAT score that they ought to apply. Harvard can afford to do this even though it probably dramatically increases the number of patently unqualified students who apply, because they have no qualms about sending rejection letters to 90% of their applicants and they are pretty sure that most of those who get in will come. </p>
<p>So Chicago doesn't play the game-- and rather than celebrate them for engaging in strategic marketing and deliberately making their application process difficult enough to deter those for whom Chicago is a top choice.... you want Chicago to give up it's distinctiveness and join the crowd of colleges which on paper are virtually indistinguishable from one another.</p>
<p>Chicago knows its market. It knows that it's "Life of the Mind" brochures are going to appeal to those whose primary criteria in choosing a college is the perception of academic rigour or intellectual discourse; no one ever chose U. of Chicago because they liked its football team or were attracted to the stimulating social life. Yes - Chicago has athletics and club activities, but they de-emphasize them. They want brainy kids or kids that perceive themselves as brainy. </p>
<p>Which is why Chicago could have a 40% or greater admit rate and still be perceived as one of the most academically rigorous colleges in the country. </p>
<p>Colleges that focus on their niche are doing their applicants and themselves a big favor: they have clearly designed their mission, and they don't waste their own time weeding through applications from kids who are not good fits or have little desire to attend, and they don't waste the time of applicants by enticing poor-fit kids to submit application fee dollars. </p>
<p>Any kid who wants Chicago badly enough to deserve admissions is going to be willing to write the essay, even if they are put off by the 4 specified prompts and choose options #5. And if the perceived pretentiousness is enough to deter some prospective students... then I think that's great. It guarantees that the ones who do care enough to put in extra effort to apply will get a fair evaluation.</p>
<p>Many qualified kids get turned away from Chicago, but Chicago remains a "match" for kids who have the academic qualifications and abilities, rather than a reach -- and I think that's a good thing. </p>
<p>Everyone has always said that Chicago has a self-selecting applicant pool. The essay questions are one way that Chicago encourages the students to make the self-selection.</p>