Class Giving - what happened?

Dartmouth used to have one of the highest giving rates in the country. (proud to be a P’10)

http://www.dartblog.com/images/Senior%20Class%20Gift%202007-2018.jpg

Well it depends on how well the senior class campaigns and “markets” the class gift to the class. If people don’t know about it or don’t know they can give a smaller amount, they are less likely to give. If it’s not really really easy, they are less likely to give. Classes usually do better if they give some sort of incentive to the givers or to the class for a certain level of participation.

If a class doesn’t have a good marketing effort, it is harder for them to get the gifts.

I wonder how overall giving from alumni and not just the current senior class is.

Ask and ye shall receive @RoonilWazlib99:

http://www.dartblog.com/data/2018/02/013701.php
http://www.dartblog.com/data/2017/08/013376.php

yeah, I get that Roon. But something had to fall off the table to experience that big a decline.

Don’t forget, that Alumni Giving is 5% of USNews’ ranking criteria, so the Prez has an incentive to make sure that his administration supports the outreach and development efforts. The '10s were unique and took it upon themselves to go for 100%. Seniors were even donating $10 on behalf of others who had not given, so they could increase the percentage achieved.

Hmmm. if I had intentionally not donated in protest of whatever, I think I would have been rather annoyed [dang, I really wish CC would allow us to use real words] at someone purporting to donate in my name in support of some goal I did not support.

My understanding is that alumni giving rates have fallen everywhere over the past 10-20 years.

The latest USN&WR rankings indicate that Dartmouth had a 45% alumni giving rate. That may not be impressive compared to historical Dartmouth giving rates – but by the current standards for “National Universities”, it’s still very good. USN&WR ranked Dartmouth at #2 among “National Universities” for this metric, behind only Princeton.

Some small liberal arts colleges probably also have higher giving rates, but USN&WR ranks them separately.

There was at least one '10 who took her protest of non-giving public, and complained when someone donated in her name.

I half remembered something like that, but did not want to say something I could not be sure about.

Well, few can afford to give if they are paying $40-70,000 per kid full pay for a year of college. Add to that, older parents and more economic uncertainty due to fewer pensions and you have a recipe for very low giving rates.

^^with all due respect, Dartmouth, like most top private colleges, is comprised of ~50% full payers, i.e., top 5%'ers on the income/wealth scale. And while D has been increasing finaid, the number of full payers hasn’t significantly changed in year. In fact, Dartmouth had marginally more full payors (as a %) in its latest CDS, then it did back in 2006.