<p>Sort of like seats on a plane. The comparison has been made here before. Everyone does not pay the same price. If you want to take that particular flight and that is the price offered to you, you take it if you can afford it. If you can get a better deal or find a way to cut the price down, you do that, but if that is truly the flight you want and it makes a big difference to you to take it at that time, you bite the bullet and pay. It doesn’t matter what others on the flight have paid if that is truly the one for you and you can afford it. On the other hand, if it isn’t that important to get that seat, you look elsewhere for other options. It’s not what others are paying for the seat that matters as much as what you have to pay.</p>