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I apologize for this additional text but I might as well as improve upon my points 2 and 5, above.
The aided percentage of Colgate’s 2018 freshman class was 43.4%, not the 40% or the 41% qwerty mentioned. (I have already attributed Colgate’s recent increases in aid to its 2012-ending $480 million capital campaign.)
And about this 100% demonstrated need remark that par72 makes in virtually every post, well, Colgate can and does - say the same thing- as do many other colleges. What’s meaningful is the amount and the characteristics of your financial aid award, such as what the college will commit to delivering over your 4 years.
Please see the information below from colgate.edu to clarify and explain. Then you can overlay the information with what is shown in the Kiplinger’s article:
http://colgate.edu/admission-financial-aid/financial-aid
Go’ gate!