College(Admissions) counseling services or coach

This is another topic I am curious how CC parents thought. Why is it needed?

Our HS routinely sends kids to the same 8-10 schools every year. D wanted help learning what else was out there. I loved that they managed the timeline including having her work on essays over the summer and having all applications in well ahead of deadlines so I didn’t have to nag and could just enjoy her last 18 months of high school.

Conventional wisdom is that college counselors are helpful as a buffer between parent and child. I think there is a lot of info on College Confidential and that may be enough unless you want someone to work with your child in terms of motivation to apply, write essays and so on.