The colleges don’t need that “Landscape” score/information. All they have to do is look at greatschools.org, and they can see racial composition, standardized test scores, free lunch recipients, and far, far more information for free about the specific high school and neighborhood for each student. Of course, if the student is at an elite prep school, but comes from a very poor home, the kid is probably going to write about that in his essay, anyway. The College Board is just desperately scrambling to stay relevant in some way, what with more and more schools making standardized test scores optional.