College Board Drops Plans for SAT Student Adversity Scores

From the article:

“Colleges do not use Landscape to decide who gets in and who doesn’t,” the College Board said. “It simply helps admissions officers give more students from more places a fair look.”

These two statements sound somewhat contradictory to me. If Landscape isn’t used for admissions decisions (“to decide who gets in and who doesn’t”), then what are admissions officers using them for? (Giving more students a “fair look” in part of making admissions decisions.)