<p>My employer provides access to College Coach as a life-work balance benefit. This is a welcome benefit to me, because my sons received NO college counseling in high school.</p>
<p>The College Coach service we receive is geared to parents, not students. This is probably not similar to what you are looking at, but I thought I would at least share my experience with the company. </p>
<p>Each year, we have access to on-line materials, a “lunch and learn” (1 hour), and a personal one-on-one session (1 hour) that addresses the key focus of that high school year. There is also a help desk we can call.</p>
<p>I have found the service to be moderately helpful. Because of my own research, including CC, I have not learned a whole bunch of new things from their materials, but I have gained a few “nuggets” that were helpful. The on-line materials (generally powerpoints) were also more useful to my son, compared to books, since he struggles with reading, and loves using the internet.</p>
<p>The junior year service was a college list - dreams, matches, no problems. We already had a list started, so they included those schools as well. I found this honest assessment to be more helpful than the “chance me” threads on CC. They also indicated which schools had merit money, and where my son might have a chance to get it. </p>
<p>In addition, early in the senior year, they reviewed the common app essay draft. It was invaluable to have a completely outside set of eyes read my son’s essay. The reviewer had been a reader at a private LAC. She gave a few suggestions, but cautioned him not to change it too much because he had a strong voice that came through clearly in the essay.</p>
<p>The senior year service was financial aid. We will not qualify for need-based - the counselor looked at my FAFSA and said, “yep - you won’t get any need based with that EFC.” BUT, she was extremely knowledgable about all kinds of financial aid and loans, different college’s policies, and did provide me with some new knowledge.</p>
<p>I don’t know what the private sessions cost, but if financial aid (either need-based or merit) is critical to you, it could very well be that the cost of the counseling will be worth it due to a better aid package. (YMMV)</p>
<p>What I liked best about College Coach was the depth of resources they bring to the whole process. Each session was with a different “specialist” that knows that topic in depth. Again, I don’t know if they use the same approach in their private counseling.</p>
<p>And yes, the fact that I had deadlines to turn in questionnaires to College Coach did help nudge my son along!</p>