<p>College consultants help find schools, aid</p>
<p>Anne Ryman
The Arizona Republic
Sept. 7, 2006 12:00 AM </p>
<p>Finding a college is easier than ever, if you're willing to pay the price.</p>
<p>A growing number of parents are hiring private consultants to market their children to colleges and get the most financial aid possible. </p>
<p>The personal service costs $2,600 on average in Arizona, according to one survey. It includes services as varied as advice on polishing essays to prepping for a college interview. Some consultants even pester high school teachers who drag their heels on writing recommendation letters.</p>
<p>An estimated 5 percent of high school students nationwide used private consultants last year, up from 1 percent five years ago, a survey by the Independent Educational Consultants Association indicated. </p>
<p>The growth is due to three main reasons: record numbers of students headed for college through 2014 and vying for top schools; overworked high school counselors; and two-income households where parents find it hard to carve out time for college searches.</p>
<p>The service can get ultrapricey. In Los Angeles and Manhattan, the cost for a private consultant can exceed $6,000. A few East Coast consultants charge as much as $30,000, which has led to criticism from other consultants.</p>
<p>Critics, who include some college admission officials, say paying someone for advice may be a waste of money because many local high schools offer those services for free.</p>
<p>Private consultants and some parents beg to differ. </p>
<p>Overwhelmed</p>
<p>Hank Chaikin of Clarkdale was overwhelmed when he started to help his daughter, Harmony, search for colleges. He knew the well-known colleges but was unfamiliar with the thousands of smaller schools.</p>
<p>He worried that he would influence his daughter's choice and she would end up miserable at a school that didn't suit her.</p>
<p>So he turned to a private consultant for help. The consultant interviewed his daughter about her priorities and came up with a list of 20 possible schools. </p>
<p>Chaikin credits the consultant with finding Beloit College, a small liberal arts school in southern Wisconsin. Nearly four years later, his 22-year-old daughter loves her choice. The average class size is 15 students, so she gets to know her teachers. She will graduate in May with a bachelor's degree in Spanish. </p>
<p>"It's a tremendous amount of work with or without a consultant," Chaikin said of the search. "At least with a consultant, it's productive."</p>
<p>Consultant services</p>
<p>Chaikin has no regrets about the $2,000 he paid to consultant Walter "Judge" Mason of Sedona. Mason, a Yale and Harvard graduate, was a college counselor at private schools. </p>
<p>A little over half of Mason's business comes from Arizona, and the rest comes from places as far away as Boston, Miami and Chicago. When he visits students in other states, the parents pick up the tab for his first-class plane ride, meals and hotels.</p>
<p>Like most private consultants, his business comes through word of mouth and his Web site, <a href="http://www.judgemason.org%5B/url%5D">www.judgemason.org</a>. </p>
<p>Mason helps about 20 students a year, charging an average of $4,500 for students who start seeing him the second semester of their junior year. </p>
<p>His services run the gamut from suggesting little-known colleges to helping students add personal flair to their essays. He even tags along with students on their college visits when asked.</p>
<p>One early challenge is to get parents beyond the name-brand schools that are increasingly hard to get into, such as Harvard, Yale and Princeton. Parents often have their hearts set on an exclusive school even when their teen has a "B" average, he says.</p>
<p>Mason doesn't discourage students from applying to a particular school, but he also suggests schools that may be a better fit or have a less competitive environment. These students are the most satisfying to help, he said, because they often end up at colleges that are great for them.</p>
<p>Pros and cons</p>
<p>College admission officers tend to view private consultants with skepticism.</p>
<p>Richard Shaw, dean of admission and financial aid at Stanford University, said consultants are helpful only if students don't have access to college guidance counselors in their high schools. </p>
<p>"I think a lot of people run to these folks because they think it will make a significant difference, and I don't think so," he said.</p>
<p>Shaw said parents and students can do their own homework on colleges through guidebooks and Web sites. If parents decide they want a private counselor, they should examine the counselor's background and find someone who has done high school counseling, he said. </p>
<p>For their part, consultants say their services are valuable. The average high school counselor deals with 450 students, making it difficult to give all students the attention they need. </p>
<p>For parents new to the college search, the amount of information can be overwhelming, and it's important to choose the best fit for the student.</p>
<p>Big decisions</p>
<p>Twins Jordan and Aliza Kravitz, 17, know the stress of the college search all too well.</p>
<p>On a recent day, they sat around the kitchen table at the Scottsdale home of one of two consultants they'd hired: Ann Evans and Shannon Barth. Jordan got pointers on her essay. Aliza cut words from her resume to make it easier to read. </p>
<p>The twins meet with Evans and Barth once a week as they get ready to enter the crucial application period. Barth, a former English teacher, helps them on essays. Evans, a former high school guidance counselor, works on the general search.</p>
<p>The Kravitz kids are "A" students at Chaparral High School, but even so, they worry because it's getting harder to crack the top schools. They will apply to as many as 15 colleges, which was unheard of a decade ago. </p>
<p>Jordan wants to be an architect and is looking at colleges with top programs. Aliza, who is undecided, wants a college with a good academic reputation but that is not overly competitive. </p>
<p>The twins credit the consultants with keeping them organized by setting deadlines for each phase of the search: essays, resume, applications and letters of recommendation.</p>
<p>"I'm still fairly stressed, but it's a good stress," Aliza said.</p>
<p>Like most kids and parents who turn to consultants, the motives boil down to two factors: Time is short, and a lot is at stake.</p>