College Mailing lists--any selectivity?

<p>When your high school student checks the box on the PSAT to get info from colleges, do those colleges see the student's score and mail their info out according to whether that student fits their SAT range? Or do these colleges just send info to everyone who checks the box? In other words, are the colleges selecting out kids for their information packets and e-mails at this point?</p>

<p>I’m pretty sure all students who score above a certain score- higher than 200 for some universities and programs (like Telluride)- receive a brochure.</p>

<p>Our daughter-in-law used to work in the Admissions Office of a mid-level private university. I discussed this subject with her boss (Director of Admissions) during a social event we all attended and what he said was that the College Board sells names to colleges and universities based on score range criteria that the schools provide. Another words, if they want the names of all students with 1200+ scores for kids who live in certain states or regions, they pay just for those. If they want 650+ CR but just 600 Math in certain areas, thats what they get. Each school has its own criteria and budget. The cost for names that I heard in conversation about 3 years ago was around ten cents per name so if a school buys 10,000 high school student names and addresses it will cost them $1,000 out of their marketing budget. The budgets for the Admissions Departments can be significantly large and the purchasing of names and email addresses is just one small piece of it.</p>

<p>Thanks , Avon and Cortana! Now to deal with the e-mails and paper recycling…</p>

<p>Some times high school counseling office are interested in receiving updated catalogs & such.</p>

<p>I know students who received these brochures from colleges for which their scores did not qualify them.</p>

<p>And the reverse is true. My oldest didn’t receive any mail from the top LAC she eventually attended, until I requested some.</p>

<p>I have boy/girl twins who received the same exact scores. My son received more info from colleges than his twin sister.</p>