Colleges embrace online media to recruit a new generation

Parents Forum
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<p>Nice trend-watching article in the Westchester online Journal on the extent to which social media has become a driving force in college admissions. The conclusions of a recent report, "The Game Has Changed: College Admissions Outpace Corporations in Embracing Social Media," will not come as any surprise to avid CC readers - that social media not only has arrived in college admissions, but that it has changed the process forever:</p>

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"I think if there's anything you can say about this generation ... it's that they're very skeptical about advertising. I've even heard the phrase 'immune to advertising,' " said Robina Schepp, interim vice president for enrollment at Pace, which has a campus in Pleasantville. "So I think it's wise for anyone who's in a business who wants to communicate with that market ... to work to find ways to connect with that audience in a way that is very genuine."</p>

<p>Thus far, research shows that blogging is the most popular new forum for college admissions departments.</p>

<p>Chris D'Orso, assistant director of admissions at Stony Brook University, is among those leading the charge into the blogosphere.</p>

<p>He began his blog about a year and a half ago as a way to give students a chance to ask questions and realize there's a person at the other end of their applications, he said.</p>

<p>He thinks the use of social media in college admissions is going to "snowball" in the coming years.</p>

<p>"It seems like the more I talk to students, inevitably they're finding us online," D'Orso said. "They're searching online, so it's important for us to be out there and be visible so they can find us."

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<p>Colleges</a> embrace online media to recruit a new generation</p>

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<p>Some colleges go from just blogs like Tulane to mega-elaborate blogs, message boards, online message boards, video blogs, student profiles, facebook groups like MIT (MIT</a> Admissions: Meet The Bloggers) and Johns Hopkins (Hopkins</a> Interactive)</p>

<p>There is a post on here somewhere I saw all the list of blogs that colleges have... you'll have to do a search for it however.</p>

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<p>Here's</a> that list</p>

<p>Some of my colleagues have already emailed me because we missed them...I try to keep [url=<a href="http://uvaadmission.blogspot.com/2005/07/issues-blogs-me-uva-httpuvaadmission.html%5Dan"&gt;http://uvaadmission.blogspot.com/2005/07/issues-blogs-me-uva-httpuvaadmission.html]an&lt;/a> updated list on the bottom of one of my blogs<a href="it's%20back%20dated%20so%20it%20stays%20at%20the%20bottom">/url</a>.</p>

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<p>Check out UChicago's admission's blog. It's quite entertaining.</p>