<p>"If you look at it using rate of return, and opportunity costs, you may come to a very different conclusion, but then that won't fit what you believe."</p>
<p>I doubt there are very many folks at prestige colleges who consider attendance in terms of "opportunity costs", since, TO THEM, this IS the prime opportunity. I also doubt that many full-payers would be willing to say to their kids - "don't go to Princeton, go to X (2nd tier state u) with the full-ride, and today I'll put the $180k into your investment account".</p>
<p>"There is a huge difference between those in the top 1% of the wealth in this country and those in the top 3%."</p>
<p>Remember that the bottom of the "top 3%" is the MINIMUM needed to be a full-freighter. The MEDIAN full-freighter is much higher than that (at my alma mater, it is well over a quarter of a million in income, and that isn't counting asset growth), and the AVERAGE full-freighter, much higher than that (again, not accounting for growth in assets). </p>
<p>"Some full payers do have to think twice."</p>
<p>And that's precisely why I favor much higher list prices. The full-payers who do have to think twice could be receiving greater subsidies and it wouldn't cost them a dime. But, from the perspective of the socialism of the rich, why subsidize the family with the $160k income when you could subsidize the multimillionaire?</p>