<p>The latest installment in the USA Today series on higher education examines the value of merit-based aid:</p>
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...Recent decisions by Hamilton and others may be "a sign that people are starting to realize that there's this destructive competition going on," says Baum, co-author of a recent College Report that raises concerns about the role of institutional aid not based on need.</p>
<p>A fast 'merry-go-round'</p>
<p>David Laird, president of the 17-member Minnesota Private College Council, says many of his schools would like to reduce their merit aid but fear that in doing so, they would lose top students to their competitors.</p>
<p>"No one can take unilateral action," says Laird, who is exploring whether to seek an exemption from federal antitrust laws so member colleges can discuss how they could jointly reduce merit aid. "This is a merry-go-round that's going very fast, and none of the institutions believe they can sustain the risks of trying to break away by themselves."</p>
<p>A complicating factor, he and others note, is that merit aid has become so popular with middle-income families, who don't qualify for need-based aid, that many have come to depend on it. And, as tuitions continue to increase, the line between merit and need blurs.</p>
<p>That's one reason Allegheny College doesn't plan to drop merit aid entirely.</p>
<p>"We still believe in rewarding superior achievements and know that these top-notch students truly value the scholarship," says Scott Friedhoff, Allegheny's vice president for enrollment.</p>
<p>Emory University in Atlanta, which boasts a $4.7 billion endowment, meanwhile, is taking another tack. This year, it announced it would eliminate loans for needy students and cap them for middle-income families. At the same time, it said it would expand its 28-year-old merit program.</p>
<p>"Yeah, we're playing the merit game," acknowledges Tom Lancaster, senior associate dean for undergraduate education. But it has its strong points, too, he says.</p>
<p>"The fact of the matter is, it's not just about the lowest-income people. It is the average American middle-class family who is being priced out of the market."
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