@calidad2020 “although, in both cases they should!” lol
Agreed about the naming. Ivy League, UAA or NESCAC, which would a marketing firm think is better? Hmm…
I have to go with the “Best of the Fly-Over League.” I like that one!
Patriot League isn’t bad, but no one knows the name except cc: geeks. It is no small accomplishment to have the highest avg. salaries outside the Ivy League though.
What I didn’t agree with earlier was probably more of a semantic difference than anything. It was really just the phrase “Aggressive Branding” related to the Ivy League brand.
Sure, It is a brand, and a very strong one, but I don’t see them marketing it aggressively like I see ads for the Big Ten, for example. I am not really sure how the brand became so strong. I think they probably should market it more aggressively than they do.
I mean, why not? Who wouldn’t? 8 small to mid-sized schools, who take all combined admit about 15,000 out of the 3.5 million students heading to college every year, but have managed to graduate the last 5 presidents, the entire supreme court and a large share of the country’s billionaires. What other conference would not market the crap out of that?