@Alexandre the peer pressure, both in the student’s circle, but especially the parent’s circle, is pretty strong. I like to think of myself as more concerned about fit, but I have to admit it’s been hard sometimes when you talk to someone and they’re like “where does your kid go to college?” and you say the name and they go “oh” (meaning they’ve never heard of it, which means it must not be that great) and there’s an immediate judgment being made of my as a parent and my child’s ability, and inside I’m shouting “It’s actually a really good school and my D is really smart!!” 
And so you can find yourself wishing that you could give a college name where people’s response would be, “Wow, your child must be really smart” (and by extension I must be a great parent :D)