Hello everyone!
I understand colleges do send out some advertising mail but Columbia sent two mails to me. One from their undergrad department and another from their engineering school on the same day. Ivies sending out emails is out of the norms for me. I usually get UCLA, UChicago and such.
Is this normal?
(They sent it to my spam mail. Should I tell them to email my official email instead? TT^TT)
I received an email an email from Columbia the other day, doesn’t mean much but put a smile on my face lol, ivies sending emails is out of the norm for me too, as well as my friends, so I dunno
@sodiumhydroxide if you did well on SAT, ACT, AP or some other standardized test, then they are trying to get you to apply. You will get letter from engineering if you have listed an interest in engineering when taking those tests.
Yeah I got it too but the second one from Columbia college… almost had a heart attack… no idea why
It’s all marketing. When should you have a heart attack? If you get a Likely Letter from a college you’ve applied to or an invite for an expenses paid for fly-in to check out the college.
Everything else is puffery and means ZERO about your eventual likelihood of being accepted. ZERO.
hence the no idea why part
It is purely marketing and means nothing about your chances for admission.
Advertising mail is irrelevant.
I agree with the poster who said that the mailers don’t increase the chance of admission. But I disagree that they are meaningless…my older kid (in college now) had great stats and received mailings from multiple schools…it was literally a flood and some very good colleges. Her younger brother is a senior now with average stats and he’s received maybe 1/3 the mailings…and not the elite colleges. Unless the whole concept of mailings has changed in 22 months, I do believe that there is meaning to these mailings.
I think the meaning is that some schools have correctly analyzed the return on investment of some of the marketing is less than they imagined. Or they’re getting TOO MANY apps from non-viable kids (like MIT and Yale said – thus their decreased mailing efforts) which simply lead to more rejections.
They sent you a few $0.50 mailings in the hope that you will spend $85 to apply.