Common App essay=Why Bard? essay?

<p>I found this under International Students: Applying on the Bard website ([International</a> Students | Applying](<a href=“http://www.bard.edu/campus/international/applying/]International”>http://www.bard.edu/campus/international/applying/))</p>

<p>“We understand you may be applying to many other colleges but it is most helpful to the admission committee if you use your application to tell us why you specifically think Bard is a good match for you. Remember to look closely at our curriculum and academic programs before you answer this question.”</p>

<p>Is this a recommendation to treat the Common App essay question as a Why Bard? one instead?</p>