<p>Most parents only know about the state universities in their own state, plus universitites which have national renown (often for athletics). If they went to college, they will know something about their alma mater. Somewhat more informed parents will look at US News, and some of the books mentioned, like Princeton Review and The Fiske Guide. Those who research more deeply may find Colleges That Change Lives, and a few will find their way to this website. I would not say that USA or Huffington Post would be major sources of information for most parents.</p>