Demonstrated Interest

[BKSquared]

Just ran across this article. I know from time to time there is debate on whether or not online interaction is tracked/ considered. https://www.wsj.com/articles/the-data-colleges-collect-on-applicants-11548507602

Headline and snippets if you can’t view through paywall:

"The Data Colleges Collect on Applicants
To determine ‘demonstrated interest,’ some schools are tracking how quickly prospective students open email and whether they click links …

Schools can buy software that tracks data on prospective students. Among the largest providers is Technolutions Inc. The company’s chief executive Alexander Clark says its product, Slate, generates a dashboard summarizing thousands of data points on each student and is used by 850 schools…"

[damon30]

Ok, It looks like paywall-bypass links are blocked. (I tried.) Here is the very end of the article:

…

Mary Hinton, a senior at Dickinson College, benefited from demonstrated interested without knowing it. After she toured Dickinson in high school, she sent a thank-you note to her tour guide, at her mother’s suggestion.

Now a tour-guide herself, Ms. Hinton has learned those notes are forwarded from tour guides to admissions officers. Her advice to prospective students about thank-you notes: “Write them. It just takes a minute and it can make a difference.”

Cathy Davenport, Dickinson’s dean of admissions, said such information is part of a holistic admissions review. “From my perspective, you can’t isolate one variable. It’s more complicated. There is no one size fits all,” she said.

[skieurope]

Closing duplicate thread. Feel free to continue the discussion on the existing thread:
http://talk.qa.collegeconfidential.com/parents-forum/2122298-how-is-demonstrated-interest-tracked.html#latest