Do Merit Scholarships Steal From Low-income Students?

I thought this was an odd thing to include in an article lamenting giving merit scholarships to the wealthy, since the most selective schools don’t tend to give merit aid:

It would also have been interesting to see a stat on how much of this merit aid is actually going to “wealthy” students. My guess is that the truly wealthy students aren’t chasing merit aid, whereas middle class students are more likely to choose a school for its scholarships.