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<p>There are quite a few reasons, including, but not limited to:</p>
<p>(1) Increased recruiting, particularly in the Southeastern U.S. and California;
(2) Penn’s move to #4 in the USNWR rankings;
(3) And Penn’s more effective marketing, through person-to-person recruiting (as mentioned in Reason 1) and pamphlets. </p>
<p>Just the opinion of one person, though.</p>
<p>I do agree that more openly broadcasting that ED improves an applicant’s chances would likely result in an increase in applicants. A long-term plan that would also improve numbers in the ED round would be to improve Penn’s financial aid. If it can get on HYPS level, Penn is sitting in a nice situation.</p>