Elite Colleges Don’t Understand Which Business They’re In

@SuperSenior19 Exactly.

But the biggest problem is the broad population. We have invested in these illusions of prestige and “better than” in a big way.

Bumper stickers for mom and dad plus the right sweatshirts for “Junior” are really important for a vast slice of our society.

Usnwr would be out of business without its rankings.

It’s like the annual rite of fall.

I would bet the vast majority that clicks on the rankings each year are alums checking in to make sure their place in the world is secure

It’s not kids and it’s not the schools. It’s everyone. And guess what the funny thing is, it’s just as a meaningless, short lived and vapid as any other beauty pageant.

And by the way, I am guilty as charged myself. I am really starting to see things a bit more clearly.