Emory and Oxford essays

<p>I'm planning to apply to both Emory and Oxford College.
When writing the Why Oxford Essay, is it better to just state why I think it suits me or is it more preferable to state why I chose Oxford over Emory (I'm applying to both but still.. :))
For example, should I state something like I chose Oxford because it has a smaller atmosphere and environment than Emory blah blah? or is it better to just simply state i like the small group</p>