<p>The game is fairly different now. You can thank USNWR for that. Schools are not content simply saying what they are and letting the student decide if it’s a good match or not. Every photo is perfect. The verbiage, ethereal. All traces of anything that could possibly be construed as negative, omitted. Thus, wading through all of the available online information can be overwhelming. Couple that with the hyperacute focus on rankings and it’s no wonder kids (and adults, me included) are seeking the validation of completely random strangers on the Internet.</p>
<p>Now, what I haven’t made clear yet, is that not all visits are created equally. The general campus tour can be as useless as the information available online. They have become generic too. “Our last admitted class was perfect, but we evaluate wholisticly so you don’t have to be.” “We have 45,000 on campus clubs, but if we don’t have yours, you can start one, with school funding.” “We do study abroad in all UN recognized countries and bodies currently recognized as planets in our solar system.” “Dorms? You talkin’ to me? Let’s go to the climbing wall.”</p>
<p>A worthwhile visit must include a departmental tour and visits with students and profs. Ideally, the student interactions will be random, “hey, do you mind if I ask you a question,” sorts of exchanges. It’s not that hard to do. It just requires good planning and being willing to ask for something that might not be regularly scheduled.</p>
<p>Most importantly, you get a personal sense of how happy the students are on campus. At the end of the day, that’s really the thing seekers want to know, “Will I be happy here?”</p>